A.S. Strategy Branding & Communication’s Playful Redesign for Avgoulakia’s Extra Fresh Eggs

In the age-old debate of which came first, the chicken or the egg, A|S has found a delightful answer, pleasing everyone with a playful twist. They’ve introduced an egg line that unfolds like a captivating story, giving consumers an endearing hen persona to distinguish one variety from the next. Following the success of this multi-awarded line, Avgoulakia is excited to add a new star to its lineup: Extra Fresh Eggs. This new variant is inspired by the speed and efficiency with which these eggs are gathered, packaged, and placed on shelves, and it has brought about a brand-new character. Introducing Chrysi, the farm’s very own sprinter and gold medalist in 100chm (chick meters). Chrysi, whose name means “Golden” in Greek, is the fastest hen on the farm. A true athlete, she is the top scorer