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A.S. Strategy Reignites Greek Tradition with a Minimalist Identity for Πyrá

by Antonia Skaraki ·

When tasked with designing the corporate identity of Πyrá, a contemporary pie shop with recipes rooted in Cretan tradition, we turned to the elemental force that has defined cooking since the beginning of time: fire. The name Πyrá (Πυρά = fire in Greek) evokes not only the literal fire of the woo...

Retail 2026 World Brand Design Packaging

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A.S. Strategy Reignites Greek Tradition with a Minimalist Identity for Πyrá brand identity by Antonia Skaraki - Visual 0 A.S. Strategy Reignites Greek Tradition with a Minimalist Identity for Πyrá brand identity by Antonia Skaraki - Visual 1 A.S. Strategy Reignites Greek Tradition with a Minimalist Identity for Πyrá brand identity by Antonia Skaraki - Visual 2 A.S. Strategy Reignites Greek Tradition with a Minimalist Identity for Πyrá brand identity by Antonia Skaraki - Visual 3 A.S. Strategy Reignites Greek Tradition with a Minimalist Identity for Πyrá brand identity by Antonia Skaraki - Visual 4 A.S. Strategy Reignites Greek Tradition with a Minimalist Identity for Πyrá brand identity by Antonia Skaraki - Visual 5

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