A Unified Packaging Design for Coop Across Four Nordic Markets Implemented by Bedow

In the spring of 2022, the design studio Bedow secured the prestigious assignment of redesigning all packaging for the Coop brand across four markets. Now, the first products featuring the new designs are beginning to appear on Coop shelves in Sweden, Denmark, Norway, and Finland. When the Danish trading company Coop Trading—owned by the four Nordic cooperatives—decided to consolidate four markets and update its packaging design, four Nordic agencies were invited to compete. The Swedish design studio Bedow emerged as the winner. After more than two years of work, an increasing number of store shelves are being filled with the new designs every week. There are a total of over 3,500 products across the four Nordic markets, though a few hundred will be phased out after the consolidation. Colo