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US BRANDING STUDIO

A Vision for the Future – Zira Group Rebranding

by Mirza Selimovic ·

For three decades, Zira group has been revolutionizing BSS space, offering innovative products and solutions for customers and revenue and risk management across the full order-to-cash process for retail and wholesale billing. From humble beginnings as a family company in 1996, the company embarked on a relentless pursuit to carve out their place in the market. They’ve evolved from a small startup into a global company, known for their ability to develop products that set new standards in the industry. Times have changed since 1996, and so has Zira. New visual identity embodies this evolution, modernizing company’s image while staying true to core values of trust, empowerment, and customer-centricity. The new logo captures a story of expression, connection, opportunity, dynamics, and syner

Branding 2026 WBDS Brand Identity B r a n

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