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US BRANDING STUDIO

Affogato Brand Design Creates a Collectible Packaging System for Rude Olive

by Affogato Brand Design ·

In a category often dominated by predictable food cues and functional packaging, Rude Olive takes a different approach. Created for a grab-and-go olive brand, the identity embraces the unapologetic personality of the product itself: salty, briny, bold, and just a little unhinged. At the heart of the project is a custom-drawn wordmark that feels expressive and full of character. Its exaggerated curves and playful proportions give the brand a distinctive shelf presence, while retaining the confide

Food-drink 2026 World Brand Design WBDS Packaging Design Identity Illustration Product Design

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Affogato Brand Design Creates a Collectible Packaging System for Rude Olive brand identity by Affogato Brand Design - Visual 0 Affogato Brand Design Creates a Collectible Packaging System for Rude Olive brand identity by Affogato Brand Design - Visual 1 Affogato Brand Design Creates a Collectible Packaging System for Rude Olive brand identity by Affogato Brand Design - Visual 2 Affogato Brand Design Creates a Collectible Packaging System for Rude Olive brand identity by Affogato Brand Design - Visual 3 Affogato Brand Design Creates a Collectible Packaging System for Rude Olive brand identity by Affogato Brand Design - Visual 4 Affogato Brand Design Creates a Collectible Packaging System for Rude Olive brand identity by Affogato Brand Design - Visual 5 Affogato Brand Design Creates a Collectible Packaging System for Rude Olive brand identity by Affogato Brand Design - Visual 6

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