Afiatto: when butcher shop tradition becomes a brand for everyday life
For over 40 years, Carnes Garcia has built its reputation as a butcher shop in the countryside of Minas Gerais, Brazil, on something simple: the trust that comes from knowing your customers by name and understanding meat like few others do. To grow beyond the counter, the company needed something new: a brand able to carry that tradition onto the shelf and into the routine of people who no longer have time to visit the store every day. That is h
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