“After the Wild” The Nature-Inspired Branding of Le Woof by Itamar Kornowski

Le Woof is a premium cosmetic brand for dogs, designed to merge the beauty of untamed nature with modern luxury. The brand’s concept, “After the Wild,” celebrates the raw elegance of the wilderness, reflecting the connection between pets and nature. The project’s visual identity and packaging design were developed by Itamar Kornowski, Creative Director, who focused on creating a harmonious blend of artistic sophistication and thoughtful storytelling. The project began with the goal of transforming pet care into an elevated, meaningful experience. The visual identity incorporates clean typography and a natural palette of earthy greens, browns, and muted neutrals. Together, these elements create a refined and understated aesthetic that resonates with pet owners looking for a touch of eleganc