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Alborozo, a warm, approachable and elegant wine that accompanies those moments that never end

by Valeria Navas ·

Alborozo is a brand created for a wine from the Vinos de Madrid Protected Designation of Origin (PDO), specifically within the Arganda subzone. After analyzing the winemaking landscape and using Bodegas Tagonius as a reference, the opportunity arose to create a brand with a more emotional and cultural focus than current market options. The concept stems from Madrid's tradition of long after-dinner conversations and leisurely family celebrations. Therefore, Alborozom eaning jubilation, joy, and c

Food-drink 2026 World Brand Design WBDS Packaging Design

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