Alekseevskaya Anastasia and Alexey Kizerev Reinvent Katushka’s Identity with a Thread-Inspired Design System

The “Katushka” is a local gallery of sewing accessories. The “Katushka” store is a cozy space where every detail is thoughtfully designed to inspire creativity. We offer a wide range of sewing supplies to help you bring any idea to life, from embroidery to creating unique handmade items. Our store is not just a place to shop, but a creative workshop where every visitor can find inspiration and support. The identity of “Katushka” is built around the shapes and textures of spools made from various materials: threads, braids, yarn, and more. These elements, often overlooked in daily life, become central to our design. We transform text into threads that are carefully wound onto spools, creating unique and memorable visuals. At “Katushka,” we aim to create an atmosphere where tradition meets m