Alessandri Design Creates a Pegasus-Inspired Label Redesign for Weingut Auer Wines

Alessandri Design & Brand Studio was founded by Cordula Alessandri and Hans Proschofsky in Vienna. The studio is dedicated to developing brand concepts that go beyond mere appearance, believing strongly in the power of brands. The studio has demonstrated expertise in creating comprehensive brand strategies, with a focus on developing design concepts that are meaningful and impactful. Alessandri Design showcased their exceptional talent in creating an outstanding wine label for Weingut Auer. Oenological etiquette dictates that one must consider not only the form but also the content. What is the story that you are looking to convey? And how do you want to convey it? For this redesign, we focused on a Pegasus coupled with the Auer wines that were already in the stable. As well as accentuated