Alina Dubynina Captures Royal de Luxe’s Magic with Playful and Iconic Branding

Royal de Luxe is a French company founded in 1979, known for its giant puppets and street performances. The company’s founder, Jean-Luc Courty, and his team create unique performances that fill the streets of cities around the world, bringing elements of magic and dreams. Royal de Luxe is characterized by a vibrant and memorable style. Their puppets, usually reaching up to 12 meters high, have a distinctive characteristic: they look like living beings full of emotions and stories. These giant figures, made of wood and fabric, become the center of attention in city squares, attracting spectators of all ages. The brand combines elements of theater, art and street performance, creating an atmosphere of fairy tale and wonder. The main idea of Royal de Luxe is to connect people through art and