AltVerse: Crafting a Bold Identity for Virtual Reality by Kiss Branding

Designing a brand identity for a cutting-edge VR experience presents a unique challenge: how to capture the boundless excitement and diverse possibilities of virtual reality while uniting a wide array of experiences under one cohesive brand. From zombie invasions and building adventures to immersive escapism, the identity needed to seamlessly tie together every facet of the virtual universe. A Name That Defines the Experience: The naming process was pivotal in shaping the brand’s essence. After extensive research and exploration, we landed on Altverse—a fusion of “alternative universes.” The name perfectly encapsulates the immersive and transformative experiences offered, inviting users into a world of limitless possibilities. A Logo as Dynamic as the Experience: The Altverse logo was desi