Amanauz Brand Identity for a Mountain Wellness Resort

Amanauz is a new five-star mountain wellness resort in Dombay. Located at an altitude of 1,600 metres, the complex is being built on the site of the legendary Soviet-era Amanauz Hotel. Our challenge was to reimagine one of the resort's most recognisable landmarks and create a contemporary brand while preserving its connection to the history of the place. The positioning centres on the concept of a mountain wellness destination, presenting Dombay as a place to slow down, escape the pace of city life and experience the grandeur of the mountains from a new perspective. The hotel brings together wellness, cultural tourism and contemporary hospitality. This vision became the foundation for the concept “A New Legend of Dombay”: continuing the story of an iconic destination and reinterpreting it