Ancestral Mezcal’s Identity by Alucina: A Tribute to Mexico’s Land and Legends

The love for the land, respectful production, and deep commitment to the artisanal process. In the heart of mexico, ancestral is born, a mezcal that celebrates the profound connection between nature, culture, and the magic of folklore. One of ancestral’s most distinctive and special features is its master mezcalera, a figure rarely seen in a traditionally male-dominated world. Her leadership enriches the product and celebrates change and evolution within traditions, giving voice to new perspectives and realities. This project involved the creation of naming, corporate identity, visual system, and packaging, all designed to honor not only the artisanal process of mezcal but also the key players in its creation: the land, the climate, human hands, and the mythical beings that safeguard this