Anup Dahale’s Student Concept for Red Chief: Brand Redesign

My goal was to redesign the ‘Red Chief’ brand to make it more visually and functionally appealing, with a modern youth, adventurous and bold feel, and to create promotions and collaterals to provide a more positive experience for young adults. Red Chief is a strong and confident brand, and their visual language and websites should reflect this, which they do not currently. It must be shaped into that vibe. To grab a position in the global race, it must be updated digitally and disseminated throughout space using appropriate and same visual language throughout the channels. It should have a more modern appearance to appeal to the audience. Customers prefer to purchase products in physical stores rather than online from websites. As a result, they lose a diverse audience due to flaws such as