Appartement 103 Creates Razel’s Latest Family Addition
Appartement 103 introduces its latest creation, Salted Caramel, a bold new addition to its already iconic lineup of nostalgic, dessert-inspired rums. With this new release, Razel’s continues its mission of capturing the unmistakable taste of American indulgences and fusing them with the elegance of the finest Caribbean rum. Backed by the growing trend of flavoured rums and a gap in the market for quality, sweet-flavoured rums, Razel’s has established itself as a game-changer. Inspired by classic American treats, the collection already features irresistible favourites like Peanut Butter Rum, Choco Brownie Rum, and Banana Bread Rum. Now, the Salted Caramel flavour joins the range, delivering a rich, buttery caramel profile with a touch of sea salt for balance, making it a versatile spirit pe
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.