Applicant Beer’s Limited Edition Packaging Blends Typography and Chocolate Notes in Its Striking Design
Applicant: maltitasking beer Limited edition of craft beer Applicant is a stout, porter and ale with chocolate notes. The beer is brewed in honor of Alexander Cherkasov, a graphic designer and art director with extensive experience in brand identity and packaging design. The inspiration for the chocolate flavors were experiments and unusual combinations that Alexander embodies in his projects. The main idea of the design is based on the metaphor of personality. The image in the center of the label has a portrait resemblance to Alexander, where each fragment of the “face” is filled with meaning. This is not just a portrait – it is literally a life story. The name Applicant speaks for itself. It is about searching, readiness for new challenges and prospects. Typography plays a central role
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