Architectural Identity for Louis Prima Bar by Moloko. Branding Sidekicks

Background Louis Prima is a bar of New Orleans’ Creole food and drink, live music and aesthetics. The bar is named in honor of Louis Prima, a legend of jazz, rock’n’roll, and 20th century lifestyle, who had a huge influence on American and world pop music of the 1930s and 40s. With his energy, good sense of humor, elegance and vibrant charisma, he made everyone fall in love with jazz. Inspired by the charm of the music, the character of Louis Prima and the party atmosphere in New Orleans, the founders of the bar decided to recreate this feeling nowadays. Challenge Initially, the founders of the bar had the interior design already projected. All that remained was to develop a logo and identity concept that would integrate perfectly into the interior of the bar, becoming its most charming pa