Argus, a Special Beer Edition Inspired by Greek Mythology for Lidl’s 25-year Birthday in Greece

We worked closely with Lidl to launch a special edition beer for the brand “Argus,” celebrating the company’s 25th year in the Greek market. The brand has a variety of beers in Europe, but our design brief included the Pils and Lager beer SKUs that are available in Greece. Our task was to maintain the products’ colors and logotypes while creating a memorable and eye-catching design that people would want to keep as souvenirs. The high-level goal was to promote the brand and drive sales while celebrating Lidl’s birthday, which happened in the same year that Lidl partnered with UEFA Euro 2024™ as a sponsor. On that note, our strategy had two primary goals: First, we wanted to provide a deep storytelling context to the beer package, which already has a mythological brand name, so it was a cha