Atilatte String Cheese Packaging Design by Melt Design

Context Atilatte string cheese is an ideal choice for every lunch box and a convenient option for in-between meal snacks. Crafted with grade A milk, it offers the perfect blend of quality and health benefits expected from dairy products. The project required us to create a packaging design tailored specifically for children, capturing their attention while addressing two purchasing formats: an individual string cheese stick and an 8-stick bundle sold in stand-up pouch packages. What we did in this project Packaging design, illustrations.Development The challenge was to design a packaging solution that would resonate with children while also appealing to adults at the point of sale. To achieve this, we envisioned a playful and imaginative universe where “long” animals became the central cha