Atobá Design Reflects the Essence of the Brazilian Northeastern Landscape in the Editorial Design of the Book 100 Years of a Northeastern Man

The book 100 Years of a Northeastern Man by Valderez Ribeiro de Andrade Vasques records an emotional encounter between Mr. Sebastião, a Northeastern man who, contrary to many of his fellow countrymen, decides to stay in his homeland, and someone whose family, many years ago, chose to seek better living conditions in the Southeast. The accounts provoke reflections on the country’s development and present perspectives on happiness based on choices that are often difficult and contrasting. The graphic design of the cover is inspired by the Caatinga landscape—referenced in the colors, shapes, and symbols of its biodiversity—and by Northeastern culture and art, represented in a modern visual language that aligns with the dynamics of large cities. To create the design, references were sought fro