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US BRANDING STUDIO

ATy 2025 New Year Gift Box by A Novelty

by A Novelty ·

The Gift Box “ẤTỵ 2025” draws inspiration from the traditional cultural images of Vietnamese Lunar New Year (Tết). The cozy scene of a family gathering around a pot of green bánh chưng, the bustling preparation of shopping for festive treats, and the serene moments of visiting the temple to pray for peace and prosperity are all vividly brought to life. Additionally, the lively atmosphere of the spring market, adorned with blooming apricot and peach blossoms, and the vibrant lion and dragon dances infuse the festive spirit, evoking the traditional values deeply rooted in the Vietnamese Tết celebration. To further enhance the uniqueness of Vietnamese culture, we took inspiration from the distinctive window frames of traditional architecture to design the Gift Box and incorporate frame patter

Packaging 2026 WBDS N e w

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