Authentic Italy: A Replicable Place Branding Strategy for an Umbrian Village Network
This project stems from the “PAZ – Esperienza Cesi” workshop, part of the broader “Cesi 2026 – Cesi porta dell’Umbria, porta delle meraviglie: open doors for outdoor” initiative. The program is funded by the Italian Ministry of Culture’s “Bando Borghi Linea A” through EU NextGen PNRR funds. The o...
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