Axe Drops Limited Edition Collaborations with Hip-Hop Stars Designed by Sunhouse

Axe is driving hype and excitement around its immensely popular fine fragrance range with the debut of two exclusive limited-edition cans, developed in partnership with two big names in the hip-hop scene: music producer Metro Boomin and rap sensation Coi Leray. Designed by independent design agency Sunhouse in collaboration with The Martin Agency, these cans are set to captivate a Gen Z audience and will be exclusively available at Walmart in the US. With scents crafted by world-renowned perfume houses and bolstered by audacious PR campaigns, Axe’s fine fragrance collection has been turning heads and turning up the volume since it first launched in the US. These limited editions mark a pivotal moment for the range, aligning with the brand’s revamped strategy to foster cultural relevance th