AxelMondrian Conceptualises a Community-Building Project for Young People

Overview: Most teenagers have only a vague idea of what their parents actually do for a living. While careers like doctors, lawyers, and architects are easy to grasp, the world of business management often remains a mystery. Is it exciting? What’s the true mission behind it? There are countless fascinating professions that kids know little about. Have they ever walked through a warehouse, stepped into a brand laboratory, or sat in on a board meeting to experience the pulse of decision-making? When asked what they want to be when they grow up, some kids might dream of becoming bloggers, while others may aspire to follow in their parents’ footsteps. With this in mind, we launched an ambitious project, welcoming kids aged 10 to 14 for a three-month journey. This initiative, which took months