Azah Studio Brings Feminine Elegance to Life with Sei Bello’s Visual Identity

Sei Bello is an inhouse skin care enterprise. The wording ‘Sei Bello’ is an Italian word means you are beautiful. Sei Bello is meant to produce four skin care lines of daily care beauty products made of natural and organic materials. The feel and look of the brand revolves around beauty, care and nature. The identity supports a dynamic variation of the logo to fit the four different types of product lines produces by the brand The challenge was to create a wordmark reflects beauty, nature and feminism and conveys these attributes to appeal to the target audience. The solution was to create a brand with a flowery finish that conveys the concepts of feminism, nature, and beauty through shapes and coloring. The four main colors used for the brand reflects the main ingredients used for each li