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US BRANDING STUDIO

Azote Estudio Reimagines Massart with a Fluid Identity Reflecting the Rhythm of Roman Pizza Making

by Azote Estudio ·

Massart: Breaking the mould: Roman pizza with a soul Defining the beautifully imperfect Massart is the result of two Belgian brothers’ obsession with authentic Roman pizza. In a Madrid market saturated with soulless, industrial chains, they chose the workshop approach: testing, failing, and refusing to stop until they had perfected their signature dough. The challenge was to strike a fine balance between the fresh energy demanded by a younger crowd and the dependable warmth that brings families

Retail 2026 World Brand Design WBDS

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