B&B Studio Partners With Yeo Valley Organic, Bringing a Refreshed Brand Identity and Packaging Design, and New Innovation Platform to the Organic Food Brand

B&B studio has partnered with Yeo Valley Organic on a strategic and creative revamp of the brand’s visual identity and product range architecture. Incorporating both sensitive design tweaks as well as revolutionary new designs, the project takes a holistic view of the whole Yeo Valley Organic offer, empowering the brand to more effectively manage change and boost growth across a set of fast-moving categories. Keeping up with the category The yogurt fixture – Yeo Valley Organic’s heartland – has witnessed unprecedented change over the past few years with innovations across both health and indulgence creating whole new sectors on-shelf. While Yeo Valley Organic has great products in place to meet these new consumer needs, its existing design system lacked the flexibility needed to effectivel