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US BRANDING STUDIO

B&W Graphic Lab Reinvents Freeze-Dried Pet Snacks With a Dinosaur-Inspired Identity for Rawrr

by B&W Graphic Lab ·

The onomatopoeia: The brand name is composed of the roar of a dinosaur (Rawr) and the purring of a cat (rrr), expressing a primitive and wild instinct. Combining the visual elements of dinosaur skeletons with the characteristics of freeze-dried snacks, the fossil skeletons of ancient dinosaurs sh...

Packaging 2026 World Brand Design

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