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US BRANDING STUDIO

Bala’s Creative Abstract Design for GOSE by Cerveza Cru Cru

by Bala ·

Bala was invited to design the label for GOSE by Cerveza Cru Cru, a craft beer with a unique twist: its main ingredient is the grasshopper, known in Mexican cuisine as the “chapulín.” This insect is not only a traditional delicacy in various regions of Mexico but also an essential element in the cultural and culinary landscape. Incorporating it into a beer recipe is a bold move that reflects both innovation and a deep respect for local traditions. The GOSE beer style itself has a fascinating history. Originating from the town of Goslar in Bavaria, Germany, the name GOSE comes from the Gose River, whose naturally salty water was originally used in the brewing process. This characteristic saltiness is a defining feature of GOSE beers, making them distinct from other beer styles. The addition

Packaging 2026 WBDS b e r ,

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