Baltadan – A New Brand of Canned Meats in the Central Asian Market by Radar Agency

Radar Agency played a key role in creating a distinctive and memorable brand identity for the product. The main challenge for the team was to develop a strong brand that would resonate with local consumers while reflecting the cultural essence of the Central Asian region. Specializing in complex, integrated projects for brand creation, rebranding, design, and communication support, Radar Agency has worked across both Russian and international markets, including China, the United Kingdom, CIS countries, Central Asia, and the UAE. Brand Positioning and Naming The primary challenge was to come up with a name in Latin script that would be equally appealing and well-received across the languages of four countries, without carrying any negative connotations in any of them. Central Asian countrie