Barilla Gommose: When Brand Identity Makes the Impossible Feel Real
Every April Fool's Day, brands challenge the boundary between fiction and reality by introducing products that are deliberately unexpected, yet strangely believable. Barilla Gommose explores this phenomenon through a fictional product launch that imagines Barilla introducing gummy candy shaped like its most iconic pasta varieties. Rather than parodying the brand, the project asks a different question: How much of a product's credibility comes from the product itself, and how much comes from.
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