Bartlett Brands Brings the Big Kelp Energy with Bold Branding for Carbon-Cutting Macro Oceans

The Client Agriculture expat turned climate-resilient expert, Matthew Perkins, knew that high carbon chemicals were washed up. His mission: Build a kelp-based economy for a low-carbon future. Perkins founded Macro Oceans, a California-based biotech startup that transforms 100% traceable kelp into potent marine bioactives and innovative materials—brilliantly designed for beauty and beyond. Making it easier and more profitable for companies to go from zero to net-zero. Brand Concept Biotech branding is notoriously same-same. Macro Oceans needed to stand out in a sea(weed) of sameness. They tapped Bartlett Brands, a creative innovation agency renowned for wave-making branding, product innovation and sustainable design, to surface their sea-to-shelf difference. We dove into unchartered waters—