Bartlett Brands Raises Expectations with Sustainable Luxury Branding for Exponent Skincare

The Client Serial entrepreneur and beauty industry veteran, Liz Whitman, had a mirror-breaking moment when she discovered that today’s skincare loses half its active ingredient efficacy in just 60 days. Skincare that doesn’t last? Hard pass. Whitman founded Exponent to deliver superior serums fresh and at peak potency to prevent oxidation and degradation of famously unstable actives like vitamin C and retinol. Brand Concept Exponent partnered with Bartlett Brands, a creative innovation agency that specializes in boundary-breaking branding, product innovation and sustainable design. Inspired by the ageless esthetician practice of mixing fresh skincare formulations in an instant, our brand concept combines time-honored elegance with a modern edge for a leveled-up consumer experience. Visual