Bass,. Estudio Grafico Develops Vitz Gin Spirit Lupulado With a Hybrid Identity Blending Distillation and Beer Culture
The Vitz Company was created to challenge conventions within the spirits category, introducing a brand that bridges the worlds of distillation and beer culture. The strategy was to build a visual system that expresses this duality through a bold, contemporary and highly recognizable identity — moving away from traditional gin codes and embracing a more direct, structured and disruptive approach. The result is a cohesive branding system that balances premium perception with a strong, modern attit
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