BDR Design Captures Egyptian Tradition with Playful Branding for Shoob Juice

“Shoob” is a well-known Egyptian term for “a cup of juice.” It is commonly used among Egyptians from all social classes. Our brand targets all ages, with a special focus on the generation ” Z “, That misses the different types of drinks that are not found in abundance except in juice shops, and few of them are able to make them with the old taste. Today, we bring these flavors to them in modern “can” packaging, featuring contemporary illustrations of iconic Egyptian characters such as “a man from Upper Egypt, the employee, the sailor, and the Egyptian rural woman”. These drinks are usually widespread during the “month of Ramadan” and then become unpopular again But now you can drink it any time of the year and share it together The target is that our products are more widely available in h