Be Brown’s Brand Identity Celebrates Brown Skin and Individuality by Arpit Sikri

Be Brown, co-founded by Shoaib Ahmed and Bushra, is an Indian streetwear brand built on pride in brown skin and a dedication to resonating with the Indian and broader Asian audience. With Shoaib’s creative direction and Bushra’s digital marketing skills, they sought to create something unique: a brand that’s unapologetically representative of their culture and heritage. Their target audience is clear: young Indians and Asians who want to wear something that represents them. In a market filled with generic streetwear brands, Be Brown saw an opportunity to stand out by focusing on cultural pride and individuality. But to do this, they needed more than just a logo—they needed a strong, cohesive brand identity that would resonate from day one. That’s where I came in Shoaib and I had worked tog