Bean Creative and BVGA: Crafting a Bold New Era for Vietnamese Golf Branding

The Ba Ria – Vung Tau Golf Association (BVGA), established in 2006, has long been a pillar of the country’s golfing community. With the largest membership base in Vietnam and a reputation for hosting global-standard tournaments and training programs, BVGA has cemented its authority in the sport. Amid the growing popularity of golf in Vietnam, BVGA recognized the need for a revitalized identity system to reflect its expanding business model and ambitious vision. To achieve this, the association enlisted the expertise of BEAN CREATIVE® to craft a bold and unconventional brand identity that would elevate its standing in the golfing world. The redesigned logo presents BVGA’s name in a sleek, circular format, echoing the shape of a golf ball. Each letter is tall and symmetrical, reflecting the