Bean Creative’s New Brand Identity for GTS Trading: a Fresh Take on Recycling

GTS Trading, a leader in promoting the circular economy, plays a vital role in helping businesses reduce their carbon footprint by offering low-carbon products such as TPO and Raw Recovered Carbon Black. These products serve as both fuel alternatives and material inputs, offering clients sustainable solutions for their manufacturing processes. GTS Trading’s mission is clear: to reduce the negative impact of climate change by providing recyclates from waste, ultimately contributing to the global value chain. When GTS Trading approached BEAN CREATIVE®, the brief was clear: they needed a bold, modern identity that would set them apart from the typical, often green-centric, recycling branding. As a B2B brand operating on a global scale, GTS Trading sought a brand identity that reflected its in