Bebidas HIT New Brand Identity by Aldasbrand

The goal was to renew the identity of the natural juice brand Hit to connect more deeply with a diverse audience, reflecting authenticity, freshness, and the richness of Colombian biodiversity.Colombia based creative agency, Aldasbrand are proud to announce the launch of a striking new visual brand identity for Bebidas Hit, a Colombia based ‘Ready to Drink’ (RTD) juice brand. Bebidas Hit, it´s a brand that has made its mark in Colombian history with its flavor and tradition. The new identity captures the best of the previous one, as we maintain the intention behind the letters H-i-t together, representing a family through a more rounded and harmonious typography, but with irregular endings that highlight its organic nature. The colours remain yellow, blue, and red, consistent with Colombia