Better than Sunday Challenges Pet Food Design Conventions with Rooto’s Fresh Look

Rooto breaks away from the predictable aesthetics of pet food branding. While most dog food packaging looks conventional, Rooto dares to be bold, vibrant, and full of personality. The design captures the joy, energy, and individuality of dogs without relying on childish clichés. The name “Rooto” comes from “root,” highlighting the power of vegetables in a dog’s diet—while also sounding like a pet’s name, friendly, familiar, and full of character. Each product features a hero vegetable, visually reflecting its essence—sharp and dynamic for carrots, rich and textured for beetroot, solid for pumpkin to emphasize its volume, and outlined for kale to convey its delicate yet bold presence. The lineup includes four core products, plus a Mix Edition that blends all flavors into one, offering varie