BiBiBiBi! Taiwan: Meng Chih Chiang’s Creative Typography Brings Taiwan’s Natural Beauty to Keikyu Trains in Japan

Keikyu Electric Railway is a key train line connecting Haneda Airport to central Tokyo, Asakusa, and the Skytree. The one-hour journey, with a daily passenger volume of around 1.9 million, is one of the best routes for promote Taiwanese culture in Japan. We selected the Keikyu 1000 series, known for its classic red carriages. Keikyu Electric Railway operates with 8-car trains, and the advertisement needs to cover both sides of the train. One of the biggest challenges we faced was the strict advertising regulations on Japanese trains: exterior designs cannot cover more than one-tenth of the car’s surface, and doors and windows must remain unobstructed. Given the spatial limitations and time constraints (trains stop at each platform for only few seconds), passengers wouldn’t have time to rea