Big Five Rum Canned Cocktails by Dunn&Co.
Inspired by Havana’s five biggest social clubs in the 1950s, Big Five Rum’s branding celebrates the breezy, cosmopolitan leisure of those clubs and the vibrant Cuban spirit that flowed through them. There were no bigger clubs at the time than the Big Five: The Vedado Tennis Club, the Miramar Yacht Club, the Biltmore Yacht & Country club, the Havana Yacht Club, and the Casino Español. Florida’s coast is only 90 miles from Cuba, and we wanted to hone in on the relationship and roots between the two exotic destinations and their legendary back-stories when creating the labels for the Big Five Rum collection. As an extension of our branding project for the Florida-based rum, Blue Ridge Spirits & Wine asked us to design packing for their new Big Five Canned Cocktails line. The canned cocktails
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