Bisarro Design Brings a Contemporary Twist to Encostas da Pedra Alta Wine Branding

The Encostas da Pedra Alta wine line was created to preserve the characteristic tradition of the Douro while introducing a more contemporary approach. Bisarro Design Studio, responsible for the design, branding, and packaging, reinvented the iconic symbol of Quinta da Pedra Alta — the three rectangles — by transforming them into a die-cut label that directly evokes the terraced vineyards, one of the defining features of the Douro Demarcated Region’s landscape, characterized by mountain viticulture. This tripartite cut not only reinforces the brand’s visual identity but also reflects the distinctive nature of the estate, which is unique for having three marcos pombalinos. The label’s color palette is carefully balanced, with each color reflecting specific aspects of the wine sector and the