Blandy’s. A new generation of Madeira Wine by Volta Studio

The Blandy’s family is unique in being the only family of all the original founders of the Madeira wine trade to still own and manage their own original wine company, maintaining a tradition that goes back to the year 1811. For the refresh of their 10 years old Madeira wine range, they asked Volta Studio for a redesign that simultaneously respected their history, but also represented them as a proudly unique brand in the Madeira category. Volta Studio’s approach was to create a packaging concept with roots in history, but with a bold attitude, looking into the future. In the labels, big stencil numbers, inspired by the historical stencils featured on Madeira Wine’s old wooden barrels, dominate a dense, traditional typographic arrangement, set in silver foil over bright, flat, bold colours.