Blid – Branding a Friendly Dental Care Revolution by KIND
Branding a Friendly Dental Care Revolution KIND has crafted a warm and playful brand for Blid, a dental care chain known for its sharp expertise and gentle values. Emphasising care, dialogue, and prevention, the owners aimed to establish a safe and relaxed atmosphere staffed by skilled professionals within a welcoming environment. KIND has crafted a warm and playful brand for Blid, a dental care chain known for its sharp expertise and gentle values. Emphasising care, dialogue, and prevention, the owners aimed to establish a safe and relaxed atmosphere staffed by skilled professionals within a welcoming environment. Given the warm and friendly brand positioning, we aimed to create a name far removed from the stereotypical dental care experience. The name needed to be short, simple and imbue
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