Bloom Takes The Inch’s Cider Success Story Into The Alcohol Free Category

Speaking to the growing alcohol-free audience, the new line builds on Bloom’s category-transforming, personality packed designs for Gen Z-focused cider brand Inch’s London-based independent brand design agency Bloom has created the designs for Inch’s 0.0, an alcohol-free line extension that reinforces the brand’s reputation for great taste, sustainability ambitions, fun, and provenance while offering an alternative that is every bit as enjoyable as its alcoholic counterpart. As alcohol consumption continues to fall, particularly among younger consumers aged 18-39, Inch’s 0.0 demonstrates how it is possible to create an alcohol-free variant that retains all the character and enjoyment of the original. This reflects the direction of travel for the alcohol-free category: not about taking away