Blurr Bureau Creates Iconic Identity for Society de La Rassi’s Premium Sparkling Wine

The client approached Blurr with a simple concept: dealcoholized sparkling wine. He prioritized quality craftsmanship, a premium aesthetic, and the Mediterranean lifestyle of Spain, where the product originates. Through our process, we uncovered the deeper significance of legacy and community, which inspired Society de La Rassi. This modern take on heritage combines timeless design with an iconic label that reflects the product’s roots and enduring appeal to a more luxury consumer. In a category dominated by heritage brands, how can a newcomer garner equal or greater gravitas? We recognize that although the NA category continues to grow, new brands are missing the mark for an emerging segment of users: those who are both intentional, and adventurous. As NA offerings become table stakes, we