BNA/Brand New Attitude’s Rebranding Transformed Dawtona into a Premium Market Leader

Dawtona. The harvest part of the story Dawtona, a producer of processed vegetables (mainly tomatoes), has been on the Polish market for 30 years. Although Dawtona is a family business of farmers, its previous packaging failed to communicate its heritage. Combined with the enigmatic name, Dawton’s origin was a mystery to consumers. To make the brand stand out, the new Dawtona was brought to life, reimagined as a Slavic goddess of harvest, that embodies nature, tradition, and care. The brand now has a bold, modern look. The oval shape makes products pop on the shelf, and the new color system helps each product shine. With this transformation, Dawtona tells its real story—one of farming passion, quality, and family. The rebranding of Dawtona has significantly influenced consumer perceptions o