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Bojun Tan Gives Agave De Ray an Adaptive Fusion of Heritage and Luxury

by Bojun Tan ·

Agave de Ray is a mezcal dealer and bar based in Beijing. The project develops a brand architecture that bridges the raw, ancestral character of Oaxacan mezcal production with the speakeasy drinking culture of Beijing. Anchored by an adaptive visual identity, the system translates traditional aga...

Culture-events 2026 World Brand Design Identity Identity: Brand Design Creation

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Bojun Tan Gives Agave De Ray an Adaptive Fusion of Heritage and Luxury brand identity by Bojun Tan - Visual 0 Bojun Tan Gives Agave De Ray an Adaptive Fusion of Heritage and Luxury brand identity by Bojun Tan - Visual 1 Bojun Tan Gives Agave De Ray an Adaptive Fusion of Heritage and Luxury brand identity by Bojun Tan - Visual 2 Bojun Tan Gives Agave De Ray an Adaptive Fusion of Heritage and Luxury brand identity by Bojun Tan - Visual 3 Bojun Tan Gives Agave De Ray an Adaptive Fusion of Heritage and Luxury brand identity by Bojun Tan - Visual 4 Bojun Tan Gives Agave De Ray an Adaptive Fusion of Heritage and Luxury brand identity by Bojun Tan - Visual 5 Bojun Tan Gives Agave De Ray an Adaptive Fusion of Heritage and Luxury brand identity by Bojun Tan - Visual 6

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